Wed, 26 November 2014
It's the holiday season and the DentalHacks are in a giving mood! Feast your ears on this terrific DentalHacks extra!
Could you use a way to help patients make excellent treatment more affordable? Would you like another easy way to create cash flow in your office while doing the dentistry that you've trained to do? Dr. Tarun Agarwal has a great suggestion for your office!
T-bone has been using this in-house system for 3 years. He's offering interest free financing to his patients with little to no risk of default by patients. He describes the system he's using IN DETAIL in this podcast! There's no sales pitch, just helpful and tasty knowledge!
So make yourself a leftover turkey and cranberry relish sandwich, sit back and enjoy this holiday gift from the DentalHacks!
Tue, 25 November 2014
In today's episode, we begin a discussion of continuing education. We bring together all kinds of CE junkies and talk about the good, the bad and the ugly of dental continuing education.
In our interview segment, we talk to Dr. Mike Melkers. Dr. Melkers is a published researcher, teacher and admitted CE junkie. He's not ready to stop learning, but he assures us he can stop any time he wants. We discuss how new dentists (and experienced dentists who want to send their career in a new direction) should start their CE journey. What do you want to become? Where do you want to end up? What is the appropriate CE provider for you?
In the Brain Trust segment, we bring together Dr. Lance Timmerman, Dr. Melissa Zettler and Dr. Tarun Agarwal to talk about their experiences for CE. How do you choose what you need to know? What's the best bang for your buck? GPR/AEGD? Or is T-bone's suggestion of a "PPR" (private practice residency) the best way to go. This conversation is really funny and really informative. If you're a CE junkie or only aspire to be, this episode is for you!
Tue, 18 November 2014
DentalHacks episode 23: "Two addicts walk into a podcast..." featuring a conversation with Dr. Brett Kessler
Alcoholism. Addiction. Chemical dependence. Whatever you call it, we don't talk about it much. Even though upwards of 15% of dentists are directly affected, it's something we don't talk about. Until now, that is.
Today's episode of the DentalHacks podcast is a bit of a departure from our typical format. In this episode we present a conversation between two friends (Alan and Dr. Brett Kessler) who have direct experience with addiction. Both of us have multiple years of recovery from drug and alcohol addiction and you probably have never heard two dentists speak so openly and candidly about what we've been through and what we've seen. If you have any questions about the conversation I hope you'll email us at firstname.lastname@example.org.
Tue, 11 November 2014
Last episode, Dr. Rob Ritter explained what it's like to be a speaker on the dental CE circuit. This episode we get down to business. We discuss his DIY website for his speaking business and how almost anyone can have an amazing web presence for next to no money. Take digital photos and show the world what you're doing for almost next to free. Then we talk about who dentistry has transitioned into an almost completely digital experience. He discusses digital impression scanners in depth (he's tried all of them) and gives his recommendation as well as what we should be looking for in the near future. Rob is a font of knowledge on materials and techniques and we've only just scratched the surface! Look for him to be a guest again!
Then we pick up where we left off with the Brain Trust's marketing round table. What are the keys to having a successful direct mail campaign? Can Facebook marketing work for dentists? How about TV and radio? Magazines? The Brain Trust weighs in on all of this. Join previous DentalHacks interview guests Dr. Lance Timmerman and Dr. Ryan McCall as well as Brain Trust regulars Dr. Matt Standridge, Dr. Matt Garrison and Dr. Melissa Zettler as they continue discussing what works and what doesn't in dental marketing!
Tue, 4 November 2014
DentalHacks episode 21: Dr. Rob Ritter on the life of a CE speaker and the Brain Trust Marketing Round Table
This week, the DentalHacks podcast features Dr. Rob Ritter. Rob is a dentist in Jupiter, FL that focuses primarily on cosmetic dentistry. He's got a lot to share on both clinical and practice management issues, but today's episode went off on an interesting tangent. Rob has been speaking to dental groups for quite some time and at one time was doing 40 or more presentations per year! So we talked to him about how get got started being a featured CE speaker, what he loves about it and what he doesn't love so much about it. Anyone who's ever thought they'd like to get into speaking to dentists will find this interview very enlightening!
Also in episode 21 the Brain Trust turns their incredible intellect and experience toward dental marketing. We welcome back our first two interviewees, Dr. Lance Timmerman and Dr. Ryan McCall as well as Brain Trust regulars Dr. Matt Standridge, Dr. Matt Garrison and Dr. Melissa Zettler! Have you ever wondered what marketing works the best? How important is your location and sign? How can you track the ROI of any given marketing? Should you try direct mail? These guys have tried it all! The good, the bad and the ugly. And they might just save you from an expensive marketing mistake! DO NOT MISS THIS EPISODE!