This might be the most important episode of the DentalHacks podcast that we've ever done. In today's episode we interview Dr. Roy Shelburne. Dr. Shelburne has become a rock star on the speaking circuit because of his experience being prosecuted by the federal government for fraudulent billing for dental services. He spent 19 months in prison for things that you may be unknowingly doing in your practice.

Dr. Shelburne speaks all over the country helping dentists with their record keeping in an effort to avoid the life changing consequences he experienced. You'll hear these questions answered:

• do you understand "intent to defraud?"
• how can you establish that a treatment is "medically necessary?"
• what systems should you add to your record keeping to avoid trouble?
• how do you set up audits in your office to catch billing and record keeping mistakes?
• why should we get rid of paper charts once and for all?

Dentists, you need to listen to this. But maybe more importantly your team really needs to hear this. Dr. Shelburne can help you bring your documentation to a level that avoids legal problems.

If you have any questions or comments for us please drop us an email at info@dentalhacks.com or find us (and like us!) at www.facebook.com/dentalhacks. Or, if you prefer...give us a call at (866) 223-5257 and leave us a message. You might be played in the show! If you like us, why not leave us a review on iTunes? It helps us get found by like minded people and might even help us get into "What's Hot" in the iTunes store! Go to this link and let the world know about the DentalHacks! Finally, if you aren't an Apple person, consider reviewing us on Stitcher at: stitcher.com/podcast/the-dentalhacks-podcast!

Some links from today's show:

Three Felonies a Day: How the Feds Target the Innocent

ADA OSHA and HIPAA compliance kit

"Coding with Confidence," by Dr. Charles Blair

Dr. Shelburne's email: roy_shelburne@hotmail.com

Roy's Template for records

The key to local search is reviews. Good reviews not only get you in that coveted "7 pack" on Google, but new patients read reviews that your patients write, and often choose based on excellent reviews! But every dentist who has tried to get reviews, particularly Google reviews, knows that it's not easy. In today's episode, local search rock star Darren Shaw offers more tips on crushing local search and specifically explains the new "reputation builder" tool offered by Whitespark. Whitespark has offered a special code for DentalHacks listeners. Use the code "dentalhacks15" at checkout and you'll receive discounts on various Whitespark products! A few topics we talk with Darren about:

• What does Darren mean by "be the answer" as a strategy?
• How does content creation make a difference in local search?
• Why should your website be created on Wordpress?
• How important is mobile (rhymes "go mile" when Darren pronounces it!)?
• How hard is it to change your website to mobile friendly?
• How often should you update your website's design?
• How can you get your patients to leave great reviews for your office?

Our Brain Trust segment features frank discussion of treating team members, family and friends. What's fair? What's the right way to do it? You'll hear what works from our Brain Trust panel! Our panelists for episode 54 are Dr. Dawn Kulongowski, Dr. Melissa Zettler and a special appearance from one of the original Brain Trust panelists: Dr. Andy Hayes!

If you have any questions or comments for us please drop us an email at info@dentalhacks.com or find us (and like us!) at www.facebook.com/dentalhacks. Or, if you prefer...give us a call at (866) 223-5257 and leave us a message. You might be played in the show! If you like us, why not leave us a review on iTunes? It helps us get found by like minded people and might even help us get into "What's Hot" in the iTunes store! Go to this link and let the world know about the DentalHacks! Finally, if you aren't an Apple person, consider reviewing us on Stitcher at: stitcher.com/podcast/the-dentalhacks-podcast!

Some links from today's show:

Whitespark

Isolite

(warning: disgusting)

https://youtu.be/aczPDGC3f8U

The local pack. The 7 little balloons that show up on that Google Map when someone is looking for a dentist in your town. If you show up there, you're going to drive new patients to your practice. Period. Darren Shaw of Whitespark, a company that helps you improve your local search visibility, answers all kinds of questions in today's interview including:

• What's the difference between organic search and local search?
• What is a citation and why should we care?
• What's the difference between a direct and indirect citation?
• If you're doing a startup, at what point should you create/claim your local listings?
• How should you handle local listings if you have multiple dentists in group?
• How do you handle a local listing if you've changed jobs or moved your office?
• Do citations have to be perfectly consistent? What kind of variations are O.K.?

On top of this, Darren talks about the importance of blogging. Which makes this blogger very happy.

Plus...if you use the code "dentalhacks15" you'll get a discounted rate on Whitespark products!

The Brain Trust (Dr. Matt Standridge, Dr. Frank Clayton, Dr. Tammy Bailey, Dr. Brent Young and Dr. Rich Rosenblatt) continue their discussion of how to handle "the unreasonables." Some things you'll hear in this episode:

• Rich Rosenblatt hates bullies
• Who do you need to contact at Delta to get an onlay covered?
• How is the Waffle House different than Stuckey's?
• Can truck stop dentistry be a legitimate business model?

The Brain Trust helped earn this episode it's first "explicit" warning. We editing out the cussing, but there was a fair amount of humor that was great but pretty blue. You've been warned!

If you have any questions or comments for us please drop us an email at info@dentalhacks.com or find us (and like us!) at www.facebook.com/dentalhacks. Or, if you prefer...give us a call at (866) 223-5257 and leave us a message. You might be played in the show! If you like us, why not leave us a review on iTunes? It helps us get found by like minded people and might even help us get into "What's Hot" in the iTunes store! Go to this link and let the world know about the DentalHacks! Finally, if you aren't an Apple person, consider reviewing us on Stitcher at: stitcher.com/podcast/the-dentalhacks-podcast!

Some links from today's show:

Whitespark

Moz Local

Marketing is most effective when the content created is original and specific to the office. Todd Murray of Paper Napkin Marketing explains how dentists can leverage their assets to help make amazing marketing that fits their practice. Sure, using top notch video helps, but what about getting your team involved? How about spreading the word about how involved in the community your office is? Finally, Todd helps Alan understand that an entire marketing campaign needs to fit together. Blog posts are great, but how about making sure it fits with the message you want to send? This is another dental marketing "deep dive" that you won't want to miss!

Here's a sample of the kind of content that Paper Napkin can create for your practice!

The Brain Trust returns with an all star cast in episode 52. Dr. Frank Clayton, Dr. Tammy Bailey, Dr. Matt Standridge, Dr. Brent Young and Dr. Rich Rosenblatt all discuss handling the "unreasonables." How do you handle people with ridiculous expectations or terrible attitudes? When do you draw the line and "fire" these patients? This week's segment is hilarious but also very helpful. Don't miss it!

If you have any questions or comments for us please drop us an email at info@dentalhacks.com or find us (and like us!) at www.facebook.com/dentalhacks. Or, if you prefer...give us a call at (866) 223-5257 and leave us a message. You might be played in the show! If you like us, why not leave us a review on iTunes? It helps us get found by like minded people and might even help us get into "What's Hot" in the iTunes store! Go to this link and let the world know about the DentalHacks! Finally, if you aren't an Apple person, consider reviewing us on Stitcher at: stitcher.com/podcast/the-dentalhacks-podcast!

Paper Napkin Marketing. Maybe you've never heard of them. But you will. In episode 51 of the DentalHacks podcast we talk with one of the founders of this innovative and completely different kind of dental marketing company. I first met Todd Murray on Facebook. He's a listener and a fan of the show and his first line to me was:

"I wanted to take a moment and introduce Paper Napkin Marketing and share with you the best dental commercial you’ve ever seen. I guarantee it!"

I was intrigued, saw the commercial, and immediately knew he had to be a guest on the DentalHacks. We talk about dental marketing and how he came to use his marketing skills and experience in the dental field and we discuss some specific problems that dentists face in marketing.

The Brain Trust segment continues our discussion about referring patients to specialists, bringing specialists into your office. One of the best tangents that the Brain Trust takes this week is how not to take your patient's hangups so personally. Very good stuff!

If you have any questions or comments for us please drop us an email at info@dentalhacks.com or find us (and like us!) at www.facebook.com/dentalhacks. Or, if you prefer...give us a call at (866) 223-5257 and leave us a message. You might be played in the show! If you like us, why not leave us a review on iTunes? It helps us get found by like minded people and might even help us get into "What's Hot" in the iTunes store! Go to this link and let the world know about the DentalHacks! Finally, if you aren't an Apple person, consider reviewing us on Stitcher at: stitcher.com/podcast/the-dentalhacks-podcast!

Oh...and here's that commercial! Two of them, actually!

 Bookmarks:

interview starts: 2:53

Brain Trust starts: 30:00